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Poppy Delevingne isn’t one to shy away from a bold print or vibrant hue—have you seen her Los Angeles house on the cover of AD?! But the drama doesn’t stop there. The British style icon’s London pad is a master class in how tiny touches (accessories, if you will) can make the bigger picture even better—and, thanks to H&M Home, it can be totally affordable, too.
Delevingne is the first star of the Swedish brand’s “At Home” series—basically, a stylish campaign shot in the model’s West London house, showcasing how the latest H&M Home collection can make an impact in real life. It’s pretty much a match made in design heaven.
“My style is totally eclectic,” Delevingne says. “There are parts of the house that are modern,with clean lines and simplicity, then other parts that are cozy and sumptuous, where we used a lot of velvet and dark, lacquered walls.” You’ll find bold color choices a plenty (like that all-pink bedroom!) and widely varied surfaces (a gold-leafed nightstand here, mint green floral wallpaper there).
For Evelina Kravaev Söderberg, head of design for H&M Home, the best ideas are far-reaching. “We’ve been inspired this season by our research on historical interiors and elements like libraries, decorative wallpapers, velvet cushions, and brass details,” she says. “We’ve also zoomed into the vibrancy of nature and wildlife in its natural settings.”
The collection, available for purchase August 15, is full of luxurious accents, like funky marble-effect candlesticks and elegant glass vases. Just snag a few, space them out around your home, and embrace your inner It girl.